Email deliverability: SPF, DKIM, and DMARC in plain English
Why business email lands in spam, explained simply: what SPF, DKIM, and DMARC do, how to check yours today, and what Google and Yahoo require of senders.
Field Notes · by Hybrid5 Studio
Notes from the field.
What we've learned building websites, marketing, apps, automation and AI for real businesses, written for owners, not developers. A new note every week.
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Half human, half AI: what it actually means for how we build
What half human, half AI means at Hybrid5 Studio: where people make the decisions, where AI speeds up the build, and why we are open about which is which.
Showing up in AI answers: what actually helps
How ChatGPT, Perplexity, and Google AI Overviews find sources, and what helps: clear facts, consistent business info, accurate structured data, useful content.
The five pillars every business stands on
Presence, Reach, Systems, Automation, and Intelligence: the five things a modern business runs on, why the order matters, and a quick self-check to find gaps.
What an AI receptionist can and can't do
An honest look at AI receptionists: answering calls, booking, taking messages, and transferring to a person, plus privacy and where a human still matters most.
Why your website isn't getting calls: a field checklist
A practical checklist for sites that get visits but no calls: a clear offer, a phone number you can tap, speed, trust signals, working forms, and follow-up.
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